THE IDEA

Well... Here I'll try to describe the main idea of this website and write my thought about internet advertisement and promotion.

First of all. This website is created not for business, this website is created as a commercial experiment :). Yes, sounds funny, but it's true. The main target of this project is to show the people how anyone can get the money just from brilliat idea, without any money or investments. Great idea can get you the money from nothing!

So, by other words, if you have some idea which can interest much number of people, this means this can earn money for you, guaranteed! And most stupid and unbelievable have more chances to gather the money! Do you remember milliondollarhomepage site? It was very strange and incredible idea, and this was the main thing which made it pupular.

Today Internet technologies are always on top, you can't imagine your life without using some internet resource every day. And in nearest feature this will be increased. Blogs, forums, news, online multimedia, interactive sites, E-Commerce etc. All this is a integral part of our todays life. Billionns of people are using Internet at the same time. Much of these people has a lot of money, and maybe they can be your potential clients.

The main question is: "How to lure all these people to my site?".

If your site has a lot of visitors, this means you can get the money from this! This is the main rule in web-promotion today. There are a lot oof ways how to get the money from site popularity (context advertisement, banner networks, direct promotion content, news, articles, etc.)

Now about TheRichestBanner.com site.

The main official idea of the site is to determine who has the richest banner in the Internet (who can pay more for his banner). And accordingly we will know whos business is more important. Of course we will know it after some time (maybe months, maybe years). The site is built like a online-auction, where users can pay for their banners for putting them on top.

Why members will pay? Yes, philosofic question. They will not pay until they notice that this is profitable for them. They will only pay when they will see that banners on this site give them high CTR and they are getting new clients from TherichestBanner.com visitors. I even don't think the site will gather a lot of money until all area for banner will be filled by about 200%. Because users can just move their banners to blank spaces for first time. But when we will not have blank spaces, the real battle can be started between site members :).

Why regular users will go to this site? Remember, how did you get to this page? Probably you read some strange article title "TheRichestBanner - some stupid guy think he will be a baner king" or "TheRichestBanner - new step in internet promotion?" or "TheRichestBanner can exceed milliondollarpage succes" or "What banner is the richest in the internet?". And this phrase interested you. When you go to the site you maybe saw a lot of banners on the home page and maybe noticed some changes that doing in real time. Yes, this is quite amazing to look at them. Banner movements, text messages inside banners, competitions between few banners for blank space, banners statistics etc. This is very interesting for site visitors, and if we will have much banners this will be more and more amazing. Also every new client who saw this strange amazing site maybe referend a friend to this site. I have to say that by site logs, we're getting new visitors every day, and most of them are visiting the site using a link from IM, not from search engines or some resource in the internet. This means that almost each new visitor was refered to this site by his friend or some other visitor. And this is very good.

Banner effectiveness.

Is there any reason for putting your banner on this site? Just look at the site statistics. You'll see that the average CTR of each banner is near 5%! This is very high value for today in internet advertisement. And you don't need to pay for clicks or views or anything else. You just need to put your banner and always keep it visible on the home page.

Why people click on the banners? Yes, very good question. But try to set you on their place :). You will only click on some banner if you have any reason for doing this. When people see all these banners and see how much banner owner pays for him, the main question that they are interesting is: "Why they pay for their banners on this stupid site? :)" . And then much of them are clicking on banners and read who is the owner and what is he offering.

So. After all this. I hope this article was interesting for you. And if you interested in this site, you can go to our home page or register you own banner here. If you have any questions or ideas, please write to me using this contact form.